Social Music Marketing and Distribution 2.0

Discovery engines, viral marketing and online media in the form of blogs, social networking and other models are replacing traditional music marketing and distribution. This panel will explore theses new outlets' relationships to music, seeking to understand how each might drive goal conversion and monetization in a Music 2.0 world.

MODERATOR:

Boris Patronoff, Engagement Manager, McKinsey & Company

CONFIRMED PANELISTS:

David Garrison, Chief Marketing Officer, Indaba

Jennifer Fowler, Vice President, Digital Marketing, RCA Music Group

Christian Jorg, SVP of New Media and Commerce, Island Def Jam

Peter Rojas, CEO, RCRD LBL, Gizmodo, Engadget Founder

Jim Steen, VP Marketing, Live Nation

Shane Tobin, Director Business Development, imeem

MBA COORDINATOR:

Brooke Eplee - eplee@wharton.upenn.edu