The MBA Media and Entertainment Conference

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New Media

New Media: Start-ups in New Media

The digital age is well upon us, and all companies, both old and new, are finding creative ways to take advantage of the new media that springs up each day. How are the giants of the industry changing to accommodate this new age? What opportunities does this create for entrepreneurs and start-ups? How can companies ensure that they still make money in an age of free information? Will the giants be able to adapt, or does this spell their doom? This panel will look at the way businesses are changing-or failing to change-to take advantage of new media opportunities.

MODERATOR:

Marc Brodherson, McKinsey

CONFIRMED PANELISTS:

Albert Wenger, Parter, Union Square Ventures

Moshe "Mo" Koyfman, Principal, Spark Capital

Upendra Shardanand, CEO, Daylife

Francis Kim, Director, Business Development, Limewire

MBA COORDINATOR(S):

Julie Christensen - jlchris@mit.edu

Janet Lin - janetlin@mit.edu

Brian Cantwell - cantwell@mit.edu