Interactive Marketing: Taking Brands to the Digital Age

As consumers' choices for content increase in the digital age, brands are having to move beyond traditional marketing to remain relevant in consumers' lives. How are brands utilizing the internet to engage consumers in dynamic ways that traditional advertising mediums cannot? How are brands using content to integrate their message into consumers' online lives? Is creating content an efficient use of a brands' resources? How can brands create content that has meaning beyond a campaign? Finally, how are brands measuring ROI in online branded entertainment campaigns?

MODERATOR:

Cyrus Beagley, McKinsey

CONFIRMED PANELISTS:

Mike Church, Google

Mark Trieber, Nokia

David Bell, Zomba Label Group (Sony)

Phyllis Joseph, Unilever

MBA COORDINATOR(S):

Cindy Chen - cindy.chen@fuqua.duke.edu

Nate Jafee - natejaffee@gmail.com