Television Programming: The Economics of Scripted Television

Non-fiction and reality TV present obvious synergies with advertisers, as well as the benefits of low production costs. But what about new fictional properties? Is scripted television becoming too cost prohibitive? How can content producers develop, launch, and market new properties in today's segmented and crowded marketplace? Will the major networks continue to own and produce fictional content, or will they move towards licensing programs from independent producers? Are the demands of advertisers affecting the production process? Do online channels represent an opportunity to embrace, or is it yet another challenge to overcome?

MODERATOR:

Janna Davidson Gilbert, Engagement Manager, McKinsey & Company

CONFIRMED PANELISTS:

J Crowley, CEO Black20 Entertainment

Sari Grebinar, Director, NBC Primetime Marketing

Tom Delaney, SVP and Director of Market Resources, CBS Corporation

David Poltrack, Chief Research Officer, CBS Corporation

MBA COORDINATORS:

Carolyn Demisch - carolyn.demisch@stern.nyu.edu

Alison Graham - allisong@wharton.upenn.edu