CONFERENCE PanelS
Attendees will have the option of selecting up to 3 panels to attend during the course of the day.
THE PERSONALIZATION REVOLUTION: BIG DATA & CONSUMER INSIGHTS
There's an incredible amount of data that can be collected from simply tracking how people consume digital media. How you watch content, beyond just WHAT you watch, helps service providers predict and market what you watch next, and adjust the advertising experience to motivate you more. Companies can learn about your behaviors in picking new media to watch and will adjust accordingly. As viewers demand higher quality content, it's important to understand how these services collect, use, and benefit from data collection to get you on the platform and stay there longer.
MEDIA CONSOLIDATION AND THE FUTURE OF MEDIA
With the recent onslaught of media acquisitions and dramatic proliferation of streaming services, the world of media is in the midst of a period of significant transformation. Leaders from large media conglomerates will discuss their views on how the media landscape will evolve over the next decade and how their companies are strategizing to meet the challenges posed by the dynamism of the industry.
GAME CHANGERS: NEW MEDIA VENTURES IN SPORTS
The modern sports fan is better-served than ever before, with a plethora of options available to make following their teams seamless, 24 hours a day. New platforms, new laws, new technologies and even entirely new sports changed the game completely. With events covered on TV, streaming, social media, league-owned platforms and more, how does media cut through all the noise? How do these outlets differentiate themselves, and what are their strategies for growing into the next decade? Hear from leaders and innovators who are helping to define the future of sports and how we consume them.
ACCESS TO QUALITY NEWS
In an era of political fragmentation and “fake news”, what obligation do news organizations have to present unbiased information? Do consumers want high-quality, independent news, and are they willing to pay for it?
INVESTING IN MEDIA
Over the past several years, we’ve seen a significant rise in media M&A and investment activity as investors look to capitalize on the unprecedented changes occurring in the industry. Along with successes, some high-profile investments have gone awry as founders’ promises haven’t netted expected financial returns (e.g., Buzzfeed, Vice). What factors matter most when investing in media? What are some mistakes that have been made? And how have investors adapted to this rapidly evolving environment?
THE TRANSFORMATION OF STORYTELLING: PREMIUM SHORT-FORM CONTENT
The rise of mobile consumption and ever-shortening consumer attention spans have forced modern content creators to reinvent the very art of storytelling. Film-makers, brands, independent vloggers are looking increasingly at short-form content – stories told in a matter of a few minutes! Is this a fad, or the next big thing in content? As content creators, big and small, continue to experiment with short-form content, join us to hear about the future of this space from some of its key players!
Panels subject to capacity constraints.